Astrid & Miyu is a young London based contemporary British jewellery brand, which embraces class and edge. Our pieces are unique yet versatile, edgy yet classic, glamorous yet subtle. We believe accessories should not overshadow the natural beauty of the woman wearing them.

We make beautifully ​crafted jewellery​ that reflects the juxtaposition of class and edge which​ is at the core of London style.

Since launch in 2012, we’ve quickly gained cult status among​ fashion​ editors, influential bloggers and celebrities. Our pieces are featured in top UK publications such as Grazia, Vogue, Stylist, Marie Claire, and Elle, and celebrities such as Georgia May Jagger, Pippa Middleton, and Rochelle Humes, Jessie J have been spotted wearing our pieces.

Astrid is a Swedish name and Miyu is a Japanese name, and they both mean ‘beautiful’ in their languages. Our designs are created in our London studios. Our brand embodies Nordic minimalism, Japanese craftsmanship, and London edge and sophistication.

Astrid & Miyu was shortlisted for the 'Brand to watch' at the UK Jewellery Awards in 2015.


Connie Nam, founder of Astrid & Miyu, comes from many years of career background of luxury branding and investment banking. She grew up between Washington D.C. and Seoul, has built her career in Hong Kong before moving to London to attend London Business School. The diverse background Connie has is at the core of Astrid & Miyu, which embodies both European and Asian aesthetics and spirit. She currently resides in London, and travels frequently around the world to find inspiration.

Over the past few years, Connie has been awarded a number of achievements including 'HOT100' by Professional Jewellery (2015), 'Ones to watch' by Management Today (2014) and Smarta 100 winner for the Female Entrepreneur category (2014).


Our jewellery design and branding are created in our London studios by our talented design team.

Our aesthetics are driven by minimalism, geometry and architecture. We believe in subtle adornment, and strive to create pieces that are suitable any wardrobe or occasion.

Once designed in our London office, we use a combination of 3D printing and traditional hand crafting methods of manufacturing our jewellery.


We have a fun, collaborative, talented team of professionals in our studios. Soon you will be able to read all about them in our new team page coming soon...