Astrid & Miyu Blog

Welcome to Astrid & Miyu's new store

Welcome to Astrid & Miyu's new store

Come on down! Astrid & Miyu has opened its first central London store in the boutique shopping destination of St Christopher's Place, W1.

It's the perfect place to see our beautifully-designed jewellery in real life before making purchases. This flagship store was designed by House of Sylphina. The interior was designed to reflect our brand’s versatile and edgy pieces through the selection of materials and use of geometry.

new store interior

The store's opening follows the launch of pop-ups at Boxpark and Old Street Station in 2016, both of which were highly successful.

To coincide with the opening, Astrid & Miyu has launched a new collection for our store customers to be the first to discover.

New store, new collection

The Fine Spiral Collection is a stunning range of sophisticated earrings with an art deco influence. They're take you from day to night, giving your outfit an air of elegance and minimalistic luxury.

The collection: "Our inspiration comes from modern architecture, particularly spirals and staircases, when designing the collection of bold pieces. With curves and angles creating edgy pieces, the collection is very fashion forward. In catwalk shows, we’ve seen a strong trend towards statement earrings and ear cuffs - a look that is here to stay for a while.

"The collection is in line with classic Astrid & Miyu characteristics because the designs have been injected with Nordic and Japanese trends."

new store till

"We are extremely proud to be opening a store in such an iconic and exciting shopping destination," said founder Connie Nam.

"We have always wanted the brand to have a presence in the West End so women can discover our contemporary fine jewellery designs and enjoy exploring the Astrid & Miyu brand."

new store interior 2

The store's design and interiors exudes the aesthetics of Astrid & Miyu jewellery: simple, contemporary and elegant.

So come on in to discover our beautiful pieces and get to know our brand.

Our address: 4 St Christopher's Place, W1U 1LZ

new store interior 1