Nobody stacks like you
Our Community Campaign Stars
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After a viral casting call, we invited 20 members of our community to star in our latest campaign. From first piercings to twenty-fifth piercings, they all have one thing in common: it’s not just jewellery, but a form of self-expression.
Read on to hear the meaningful stories behind our community’s ear stacks - from running marathons in Astrid & Miyu to expressing themselves while in uniform, and discovering that piercing really is for everybody.
The Styling Sessions
We believe nobody stacks quite like you. That’s why every single look in our community campaign was completely styled by the people wearing them. We invited our biggest fans into our flagship store to curate their dream stacks with zero limitations - a heartfelt thank you for letting us be a part of their journey over the years.
The first to try the Ear Story Chain®
Each cast member chose new pieces for their lobes and piercing placements, with a lucky few being the first to try out our new Ear Story Chains.
Meet the people behind the piercings
Sofia
To Sofia, jewellery means feeling dressed at all times and she doesn’t believe in saving things for special occasions. Sofia will wear her best pieces to pick up her three children from school and doesn’t mind who sees. From begging her mum for her first piercing as a little girl in Greece, to now being asked by her own 7-year-old daughter when it’ll be her turn, piercing has always been a part of making Sofia feel like Sofia.
“My favourite piercing is my conch piercing. Before getting it I was concerned about being able to wear my Airpods, so when I spotted people in the street with the piercing I would stop them to ask about their experience.”
Shivani
From rewarding herself with a piercing after her first 10k race to completing the London Marathon in a full stack, Shivani’s piercing journey has always had her feeling her best on race day. More than just looking great in the photos, Shivani’s piercings are a symbol of strength that help her get through the tough moments.
“My first helix piercing was a birthday present from my friends at school. They all pitched in to help me get it, and I loved it so much I went back the next day to get another one!”
Jenny
A couple of years ago, Jenny started building out her ear stack with a simple set of second lobes. Since then, she’s had six more piercings with us!
“My husband calls it my mid-life crisis, but I absolutely love all the piercings I’ve got.”
Sabine
As a Midwife, Sabine spends a lot of time in uniform and adhering to a dresscode. Her job means she can’t wear any bracelets or rings and her hair usually has to be up. Sabine’s 7 piercings are her way of expressing herself while on duty and letting a little bit of her personality shine through to her patients.
“Every piercing is connected to a milestone, whether that’s personal growth, confidence, or different stages of adulthood. What might look small to other people has been a really empowering journey for me.”
Claire
For Claire, a gorgeous mum of two, her jewellery box is a collection of happy memories. Over the years, her husband and teenage boys have gifted her most of her piercings and A&M pieces for birthdays, Christmases, and Mother’s Days - meaning every single layer carries a story she treasures.
“I got my latest piercing on Mother’s Day. We were walking past the store and my son encouraged me to go in, knowing it would be my perfect gift.”
Rosie
Rosie was the first person to get pierced in our Hampstead store and has made amazing connections with the team ever since.
“Visiting A&M Hampstead is honestly one of my favourite parts about coming home from university. It never feels like just shopping.”
Ashleigh
As an Olympic athlete, Ashleigh’s ear stack is her way of showing off her personality even when she’s wearing the same kit as everybody else. Underneath her bobsled helmet she likes to wear a little bit of bling to represent her sparkling personality.
“This year I raced on my birthday, and when I got back home I treated myself to my helix piercing. I love that at 35 I’m still getting piercings like I was when I was 12, but now I’m so much more sure of who I am.”
Sabrina
Our youngest member of the campaign, Sabrina, is just 10 years old and already in love with ear stacking. Adding an ear cuff and a dainty pair of studs to her ear curation makes her feel confident wearing her hearing aids - which are Wicked themed, naturally. Sabrina and her mum flew all the way down from Edinburgh for our shoot day.
Juliet
“My ear stack is always a point of interest whenever I walk into a room, and probably the thing I get the most compliments on.”
Beth
“My earrings are more than just accessories. They represent different moments in my life, my style, my confidence, and my creativity.”
Assra
Two years ago, on Assra’s 42nd birthday, her niece pointed out to her that she’d been talking about getting her tragus pierced for almost 10 years. Shocked by the realisation that she’d put it off for so long, Assra went and booked the piercing immediately. Now, she’s up to 14 piercings and counting, with a snug piercing hopefully on the way soon.
“Getting that piercing changed so much more than just my ears. Over the last two years I’ve travelled more, started two new businesses, and become more confident in how I show up in the world.”
Victoria
Victoria truly believes that a piercing can change your confidence, and that if you look good, you feel good, too.
“I always tell my children to feel the fear and do it anyway, so now I'm taking my own advice and here I am!”
Elise
“I can walk out of the house without having to do anything because I’ve always got my ears on.”
Satya
On her very first weekend in London, Satya was wandering around the city with no plans and no familiar faces. Until she walked into an A&M store and left with a piercing and the perfect introduction to her new city.
“I was chatting with the girls there and they were like, ‘Why don’t you get an ear piercing to kick off your time in London?’ I had no idea what to get, but they gave me a full consultation. We looked at all the options while the girls told me everything I needed to know about the city. It was just the cutest experience.”
Ellie
For Ellie, curating her ear stack has been a beautiful act of self-care. Her favourite addition? A gorgeous flat piercing that she’s completely in love with.
“Now my boys are grown up, I’m starting to put myself first more without feeling guilty.”
Anike
During lockdown, Anike’s Instagram feed was full of piercing inspiration. She used the quiet time to plan out her dream ear stack, counting down the days until she could finally book her next appointment.
“I love how the space is open to so many different people. I got a piercing alongside a lady in her 60’s who was getting her first tragus.”
Rachel
Working in a corporate environment surrounded by a lot of masculine energy, Rachel uses her ear stack as her favorite form of quiet rebellion. Having her pretty, girly ear stack always helps her stay connected to herself while at work.
“My rook piercing was my favourite lunch break ever.”
Nathalie
“I was fed up with buying pieces that were cheap and would tarnish quickly. I came to Astrid & Miyu to invest in pieces that were timeless, classic and going to last.”
Claudia
“After seeing all the jewellery, I knew I wanted an ear stack so I had to get more piercings to fit them in.”
NOW Open: Mayfair Piercing Studios
We’re all ears (literally). Two professional piercing studios, expert styling, and strictly earrings-only. Visit the new home of piercing.
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