Game. Set. Matcha.

Visit Our Tennis Takeover 2026

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This year, it’s not all about watching from the green. We’re taking over our Carnaby Flagship, House of Astrid & Miyu (HOAM), for two weekends in July with the ultimate tournament season experience. 

Complete with our Tennis Jewellery collection, our take on the traditional strawberries and cream, and your chance to win limited edition ‘Game. Set. Stack.’ Merch, it's time to get into the sporting spirit. 

 

HOUSE OF ASTRID & MIYU
1st Weekend: 4th & 5th July
2nd Weekend: 11th & 12th July

5-7 Fouberts Place, Carnaby, London, W1F 7PY


Here’s what to expect:

Award-winning Floral Display

Missed Chelsea in Bloom? You’re in luck. We’ve transformed HOAM with an even bigger floral display inspired by our award-winning performance at this year’s flower festival. 

Created in collaboration with Floe London, our cosmic installation took home Gold and the prestigious RHS Best Overall Floral Display at this year's Chelsea in Bloom award show. Now rehomed in Carnaby, it’s the idyllic grassy background for window shopping out Tennis Jewellery collection, and your second chance to step through our portal to jewellery utopia. The installation will be at HOAM until 13th July. 

Tokkia x A&M Café: Strawberries & Matcha Cream 

We’ve found our Doubles partner! We've teamed up with Korean Matcha house, Tokkia, to put our spin on the iconic strawberries & cream. We'll be giving out tasters from our pop-up Matcha Cart on Fouberts Place and serving delicious matcha drinks from the A&M Café upstairs. After all, spectating is thirsty work!

TOKKIA
Translating to ‘hey bunny!’ in Korean, Tokkia is the Korean Matcha café founded by Sooji Im. Our founder, Connie, first met Sooji on her podcast Unboxed where they bonded over their Korean heritage and the struggles of building a brand. Now, friends in business, the pair have brought together what they know best - creating viral events and speciality Matcha.


A&M Merch

Inspired by the refreshing colour palette and heritage dressing of tournament season, we’ve designed a new and exclusive A&M Cap for all of our tennis lovers. Embroidered with the phrase 'Game. Set. Stack.' it's an ode to the ultimate summer sport - ear stacking, obviously. You’ve seen our caps at past community events and you've been asking for more ever since. 

The only catch is, you’ll have to win it first! Draw a Stacking Card with any A&M Café order for your chance to win limited edition A&M merch - including caps, tennis balls, jewellery, and more!

Tennis Jewellery 

We couldn’t do a Tennis Takeover without celebrating our bestselling Tennis Jewellery Collection. From colourful, flirty statements for your wrist stack to skilfully hand-set lab-grown diamond pieces, our collection of Tennis Jewellery has something for everyone (whether you're keeping up with the scores or not!).