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PR & Partnerships Manager, Germany

Job Title: PR & Partnerships Manager, Germany

LocationInternational Expansion Team

Location: Head Office

About us

Our vision is to make contemporary designed jewellery accessible to everyone. We are more than just a jewellery brand. We are a movement. Empowering people to celebrate each other, express and honour individuality and diversity and, of course, sparkle. We want to get to know the real YOU. Our culture is one where individuality, creativity and passion thrive. We look after each other because our success is collective, and we never take ourselves too seriously.

What we value most

Alignment to our company values is the most important characteristic we look for in all new joiners. Our A&M values are the behaviours that we value above and beyond anything else in our teams. We have 3 core values: Grow Together, Celebrate Each other and Break all Boundaries.

Learn more about us here

Or visit our instagram @astridandmiyu

Job responsibilities

This is an excellent opportunity for an innovative and forward-thinking individual to join a truly exceptional company, at an exciting time of growth. Your goal will be to increase brand awareness by developing and executing an impactful PR and partnership strategy in line with Astrid & Miyu’s direction and goals. This is an ideal role for a switched-on PR and partnerships manager to join our International Expansion team with a focus our growing market share in Germany. A genuine passion for building a brand, along with determination and relentless enthusiasm will allow the successful candidate to truly excel and develop within this role.

Core responsibilities

  • Build external relationships that align with your brand’s strategic targets and goals
  • Develop and execute a partnership strategy alongside the Brand Marketing and Social team to retain and develop brand partners.
  • Develop and execute creative cross-promotional campaigns
  • Plan, execute and administer budgets for all events, collaborations, campaigns and influencer outreach in DACH
  • Liaise directly with all collaborators to ensure that the campaigns are executed as expected, are monitored and have their results tracked
  • Research new market specific and upcoming social media trends
  • Collaborate with the Brand Marketing team in developing strong partnerships of micro and macro DACH based influencers
  • Identify relevant influencers and compile a curate document with their profile, reach and ballpark costs
  • Communicate with and onboard new brand ambassadors
  • Manage activities of our DACH influencer marketing campaigns
  • Assist with press related activities
  • Assist with the running and maintenance of the affiliate program in Germany
  • Present monthly DACH influencer performance and coverage and paid collaboration reports

**Other duties and special projects within skill and competency level as required


  • Keen interest in events management, brand partnerships and PR with 4+ years relevant experience and proven success in a similar role within a PR agency or ecommerce business
  • Strong social media knowledge with focus on Instagram - keeping up to date with latest trends
  • Experience in delivering cross promotional campaigns and proven track record in outreach campaign strategies
  • Knowledge of the German brand marketing landscape
  • Excellent interpersonal and influencing skills
  • Demonstrated ability to learn and apply developed skills quickly and effectively
  • Ability to perform under pressure and work in a fast-paced environment
  • Demonstrated ability to proactively come up with solutions to problems
  • Can organise projects and be proactive on time frame while working with collaborators
  • Excellent communication skills, written and verbal both in English and German
  • Entrepreneurial approach and excitement by the opportunity to help grow a company
  • Confident on Microsoft Office: Excel, Word and PowerPoint
  • Native in the German language
  • Product allowance and staff discounts
  • Summer hours
  • Flexi hours
  • Loyalty perks (for long service)

Application Process

  • Send your CV to shani@astridandmiyu.com along with a cover letter and a portfolio of your work (if applicable)
  • Please indicate in subject of email ‘ PR & Partnerships Manager, Germany/International Expansion – [your name]’.