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Store Manager - London

Job Title: Store Manager

Salary: Competitive, incl. performance bonus + benefits package

Location: West London


Astrid & Miyu is a young London based contemporary British jewellery brand, which embraces class and edge.

Since launching in 2012, we’ve quickly gained cult status among fashion editors, influential bloggers and celebrities. Our pieces are featured in top UK publications such as Grazia, Vogue, Stylist, Marie Claire and Elle. Celebrities such as Georgia May Jagger, Pippa Middleton, Rochelle Humes, Zara Martin and Katie Piper have been spotted wearing our pieces. Digital influencers such as Lydia Millen, Hello October, In the Frow, EJ Style are all fans of the brand.

We are a growing brand with many exciting initiatives coming up in the near future. Since our Piercing Studio launched with amazing success, we are in need of more colleagues to join our retail team.

Learn more about us here

- We care about our people
- Amazing development opportunities with the chance to make a real
impact at a growing brand
- Monthly performance bonus and product allowance
- Seasonal company socials, birthday treats and much more

Or visit our instagram @astridandmiyu

Job responsibilities

You will be working as a Store Manager. Due to the exciting and fast-paced nature of Retail at Astrid and Miyu, a flexible and dynamic approach is the key to success, however the main responsibilities are as follows:


Drive sales in store through best in class customer service, demonstrating
commercial acumen and providing inspiring leadership to your team
  • Consistently achieve monthly sales target and KPIs by engaging
    your team to understand their role and impact.
  • Maximise profitability through efficient budgeting and identifying
    opportunities for growth.
  • Analyse daily and weekly sales results and maintain ongoing dialogue with your area manager and your peers on sales
    performance, implementing quick actions where required.
  • Collate weekly trade results to share with your team, keeping them
    informed about key initiatives and wider business updates.
  • Develop and execute on robust commercial quarterly business plan.



  • Nurture and develop a culture of beautiful service through leading
    by example, observation and in-moment coaching.
  • Build brand loyalty by promoting our CRM scheme, hosting event,
    and engaging with your local community.
  • Resolve any escalated customer issues professionally, and train your
    team to effectively handle complaints.



Run an efficient business by minimising stock loss, keeping displays up to
date and the store environment looking immaculate for the customer.
  • Ensure excellent standards are maintained throughout all areas of
    the store, including shop floor, visual merchandising, back of house
    and piercing studios.
  • Conduct regular floor walks and set actions accordingly,
    communicating relevant information to other departments and your
  • Complete store rotas on time and within budget.
  • Work closely with the Merchandising team and your Area Manager
    to implement effective stock management practices, minimise stock
    loss, and conduct bi-annual stocktakes.
  • Ensure store compliance to Health and Safety standards, addressing
    any issues promptly.




Develop a high performing team driven by strong cultural values, who
strive to win together.
  • Set your team up for success through 121s and quarterly reviews.
  • Hold your team to account through regular follow up, delivering
    direct and fair feedback.
  • Retain your team, forecast moves and flight risks, and communicate
    these to your Area Manager.
  • Lead monthly store meetings and animate brand initiatives,
    encouraging individual and team ideas generation.
  • Be the best advocate of our culture and brand, acting as a role
    model for future leaders


We are looking for someone who is:

  • Entrepreneurial mindset, can adapt to changes quickly and
  • Proactively able to suggest new ways of working.
  • Ability to problem solve and demonstrate good judgement.
  • Flexibility to support the needs of the business, and motivate your team to do the same.
  • Engaging personality with a passion for jewellery.
  • Results-focused with a bias towards action.
  • Able to manage own time and prioritise effectively.
Application Process

  • Send your CV to along with a cover letter in the body of the email.
  • Please indicate in subject of email 'Store Manager'
  • Short listed candidates will be contacted within a week of application for interviews.
Job Conditions

  • Role will be based in one of our central London stores
  • Must be flexible to commute to other stores to support as needed
  • Weekend work and evenings a requirement

Klarna is a payment method which allows you to buy now and pay later and is available at checkout. Once you've placed your order using Klarna, you'll receive an email from them within 2 days with payment instructions, you will also receive your usual Astrid & Miyu confirmation email. You'll then have 30 days to complete the payment online.