Lucy Aylen, Never Fully Dressed
Founder and CEO of Never Fully Dressed, Lucy Aylen joins Connie Nam to unbox her founding story this week.
Lucy describes the intricacies of building a fashion brand before social media in the markets of London, why she was resistant to being the face of the brand and the struggles of being a boss.
Plus, she explains why physical stores are a great marketing piece, breaking into the US and why you shouldn’t put pressure on the end goal.
Follow @unboxed_founderconfidential, @neverfullydressed and @lucyaylen7