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Lucy Aylen, Never Fully Dressed

What does it take for an aspiring entrepreneur to build an empire? Find out the biggest mistakes, the greatest lessons and the most valuable insights from our inspiring founder's podcast, UNBOXED.
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Founder and CEO of Never Fully Dressed, Lucy Aylen joins Connie Nam to unbox her founding story this week. 

Lucy describes the intricacies of building a fashion brand before social media in the markets of London, why she was resistant to being the face of the brand and the struggles of being a boss.

Plus, she explains why physical stores are a great marketing piece, breaking into the US and why you shouldn’t put pressure on the end goal. 

Follow @unboxed_founderconfidential, @neverfullydressed and @lucyaylen7