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About us
Explore our world at Astrid & Miyu and join our movement. Let's grow together, celebrate each other and break all boundaries.
About us
Explore our world at Astrid & Miyu and join our movement. Let's grow together, celebrate each other and break all boundaries.
“More than just a jewellery brand, we are a movement on a mission to revolutionise the jewellery experience.”
Empowerment
We believe in empowering our community and celebrating their diversity.
Experience
We believe in creating engaging and inspiring environments that encourage freedom of self-expression.
Innovation
We believe in products that are innovative in both design and development.
More than just a jewellery brand
Our values
Grow Together
We are in it together - learning, sharing and growing so that we can succeed as one.
Celebrate each other
We uplift each other and make each other sparkle.
Break all boundaries
We throw out the rule book for full freedom to innovate.
Our Story
Astrid & Miyu was founded in 2012 by Connie Nam. Born in Seoul, Korea she spent much of her life travelling and living in different countries. Inspired by her mother, jewellery had been a part of her life from a very young age.
Anytime she travelled she would always pick something up from local markets or small quirky jewellers. Her purchases were always spontaneous and serendipitous. However, when she wanted to purchase with intent for family, friends or herself she struggled to find a go-to brand. The experiences in existing brands were stale and impersonal, with products under glass counters and sales staff in black uniform. It all felt staid and uninspiring.
Connie saw this as an opportunity to bring something different to the market. Inspired by her local jeweller back home in Seoul, she wanted to offer products that were full of sentiment and innovative in design, together with an experience that was personal and engaging, and most importantly to create a brand that is inclusive and empowering.
A decade later and Astrid & Miyu is internationally celebrated as being more than just a jewellery brand.
Our Design & Vision
Best known for our signature ear stacks, our jewellery pieces are inspired by our beloved city of London ~ from arts and architecture to vintage pieces to Mother Nature, and most importantly, you, all of our customers.
In our mission to revolutionise the jewellery experience we have introduced cutting edge design methods, such as 3D printing, to add a modern flare to our pieces. We want our collections to be constantly improving & evolving.
Our vision is to bring contemporary designed jewellery and make it accessible to everyone. We want everyone to start building their wardrobe around jewellery season after season. Through our in-house styling teams, we help our customers develop their personal style by styling content on our instagram, our newsletter, our stylists in our stores & our Digital Styling Sessions.
Our Change
Astrid & Renew
The Baytree Centre
Recyclable Packaging
Our Community
Our Community? That’s you.
We want to celebrate and empower diversity, achievement and matters that are important to us. Whether it’s our customers, our staff, the influencers we work with ~ everyone is welcome. We are always open to new collaborations & partnerships, contact us here.
It’s an A&M party and you’re invited.
Want to Join Us?
We are always looking for talented and enthusiastic people to join our growing brand at Astrid & Miyu. We value everyone’s skills and experiences, but we value your beliefs, character and attitude so much more.
Our App
We've designed the A&M App to give you the best possible shopping experience, right at your fingertips. It's also the new home of our loyalty program, the place to book your next in-store experience, and a platform to connect you with the rest of the community. Essentially, we've put the world of A&M into your hands.
