Promotions & Discount Codes

From time to time, Astrid & Miyu will offer promotional codes at points of sale. Astrid & Miyu has the right to further reduce its products and are unable to refund the difference to customers.

Please note that the below terms apply:

• 20% off selected products. This offer is running from 8am GMT 9th December 2025 till 12pm GMT 11th December 2025. Discount is applied automatically and excludes solid gold, advent calendars, gift cards, A&M merch and games, and in-store solid gold and Tattoo services. Cannot be combined with any other promotions. Loyalty points will be applied to your account after 14 days.
• Extended Returns: We’re extending our returns period for orders placed from 29th October - 23rd December, so they can return their jewels until 31st January.
• £10 voucher for Black Friday shoppers: Valid online and in select stores between 01/01/2026 - 31/01/2025. Can only be used online or in Astrid & Miyu standalone stores only. Cannot be used at Astrid & Miyu Selfridges, Fenwick or Harrods concessions. Code can be stacked alongside loyalty points. One use per customer.
• Welcome Offer: Welcome discounts are for new customers only and are one time use. They cannot be combined with any other promotion and is not valid in any Astrid & Miyu concessions. It will not be valid on stacking sets, advent calendars, gift sets, in store services or gift cards.
• This offer cannot be applied retrospectively to previous orders.
• Astrid & Miyu reserves the right to (i) cancel this offer at any time (ii) refuse to allow any individual to participate in the offer (iii) amend these terms and conditions (and will use reasonable endeavours to notify changes to all customers.)
• Refunds will take into account the discount.
• If you purchase something within a Gift With Purchase promotion and you wish to return it, you will also need to return the gift you received if it falls below the Gift With Purchase threshold.
• Offers do not include delivery charges or gift wrap.
• These terms and conditions shall be governed by and construed in accordance with English law and exclusive jurisdiction of the English courts in the event of a dispute.
• Blue Light Discount can only be used once by customers. Excludes sale items, stacking sets, gift cards, in-store services and solid gold jewellery. Cannot be combined with any other promotion or be redeemed in conjunction with loyalty points. Only valid with a Blue Light Card account.
• Loyalty - Rewards are valid online and in-store but cannot be combined with any other promotion. Rewards cannot be redeemed at Selfridges or Fenwick concessions. Rewards are not valid on gift cards. One use per customer. Any Loyalty points earned on additional orders will appear in your account 14 days after purchase. Points are valid for 12 months. Our Loyalty Program points and rewards are only valid in the country your account was created in. For example, if you have an account with us on our Global website (www.astridandmiyu.com), you won't be able to use them on our US website (us.astridandmiyu.com) or EU website (eu.astridandmiyu.com). However, we are able to transfer points earned abroad to your native account. If you shop abroad in one of our stores, please keep your receipt for proof of purchase, and our Customer Care Team will happily transfer your points to your native account.
• Birthday Discounts - Customers must submit their birthday via the loyalty landing page 48 hours before to receive their reward via email.
• Club A&M, Silver & Pearl Members - You will receive loyalty points into your account on the day of your birthday. To be notified of this you must be opted into emails.
• Gold & Diamond Members - Your services discount is only available in our stand alone stores. Code is only applicable to in-store services including Piercing, Welding & Tattoos. Offer cannot be redeemed at Harrods, Fenwick, Selfridges. You have one month from the receipt of this email to book your appointment. You must show the store assistant this email upon arrival so that they can redeem your code. One code per customer.  To be notified of this you must be opted into emails.
• Recycling Scheme -  You are limited to receiving 250 loyalty points every 3 months for recycling jewellery with us. Jewellery you bring for recycling must be A&M jewellery only, and we can only recycle sterling silver pieces.