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Our Favourite Women-Led Brands

A century ago, it might have been hard to find a brand founded and built by women. Nowadays, women are increasingly leading the pack across a variety of different companies. As a jewellery brand ourselves, we’re often particularly inspired by the business women making waves in industries close to our heart, such as fashion, skincare and cosmetics. Though It's definitely not just the worlds of fashion and beauty that inspire and influence us here at Astrid & Miyu

While it’s hard to narrow down a list of the world’s most inspiring female-founded companies, we have put together a run-down of some of our favourite few.

The stories behind these women-led brands reflect on the true potential of girl power, perseverance and striving to do good in this world... all factors that have been huge motivators behind Astrid & Miyu’s own growth.




Ohne, period positivity e-commerce brand

Leah and Nikki, best friends since their first day at uni almost ten years ago, created Ohne to be the brand they wished they had access to. What started with 100% organic cotton tampons designed to keep vaginas everywhere happy, quickly evolved into the industry's first cycle's brand - providing people with the tools, data, and support they need throughout their entire menstrual cycle, not just the five days they're bleeding from their vagina.

With the UK's first pro-period CBD oils, game-changing content, and the most supportive community a startup could ask for, Ohne exists to help people who bleed, understand and harness their cycles in order to help them put themselves first every damn day.

Listen to Leah and Nikki’s podcast on our very own #AMAfterHours here!

Abadesi Osunsade - Founder of Hustle Crew, a career advancement community

Abadesi Osunsade founded Hustle Crew in 2016. Hustle Crew is a career advancement community on a mission to make the tech world more inclusive through talks, training and mentorship.

Abadesi was a team leader in growth-oriented roles at Amazon, HotelTonight and Groupon, where she joined as one of the first partner managers and helped scale the department 5X in her first 8 months. Before joining London’s tech scene, Osunsade graduated from The London School of Economics and then went on to write for the Financial Times.

Since launching her career advancement community Hustle Crew in 2016, Abadesi Osunsade has helped thousands of young people from diverse backgrounds land jobs in tech or progress their careers. She also published a book in 2017, "Dream Big. Hustle Hard. The Millennial Woman's Guide to Success in Tech." Each chapter contains tools to help women land fulfilling jobs and negotiate their worth.

"Know your worth and never settle" - Abadesi Osunsade



Abadesi Osunsade

Image source: medium.com



Zoe boikou

Image source: buro247

ZOEVA Cosmetics, makeup brand empowering women

In 2008, Zoe was searching for good quality make-up brushes at an affordable price with no such luck. Realising there was a gap in the market, Zoe bought several brushes with no logo on them from a manufacturer and tested them on herself, discovering that they worked really well. After this discovery, she thought that the public would be the next best judge, so opened an ebay shop and sold them on there. The brushes sold out very quickly with a profit, and that was the birth of the Zoeva.

Another reason for being so driven to start her own company was her experience with domestic abuse as a child and her drive to give her mother freedom and independence. The company is committed to working with charities to support women in crisis, with core aims being empowerment and confidence boosting.

"Work hard, work diligently and never, ever give up on your dream. Beauty is a very tough world but be very persistent and read a lot to stay informed."

House of Lady Muck, Inspirational Nail Brand

Laura came from a dream worthy beginning. She was a buyer at ASOS, then became buying manager at Topman, and most recently managing business development at fashion-tech start-up, Thread. Laura always knew she would own her own business one day, and if she hadn't launched HOLM, she says she'd probably "still be in the fashion industry, quite possibly setting up a fashion and business consulting company.”

House Of Lady Muck (HOLM) launched in 2017. It is a stylish nail studio that resides above Topshop's flagship store on Oxford Street. Laura wanted to create an inviting, personable environment for everyone to feel happy, relaxed and pampered and we feel as though she has all of that in spades!

"Yes, taking the leap from a corporate company to a start up. I haven’t looked back. I have learned that when you believe in yourself and your passion shines through, people really will engage with you and your ideas."

Listen to Laura’s podcast on our very own #AMAfterHours here!



Laura Southern

Image source: xetha-management



Zoe Foster-Blake

Image source: romper

Go-To Skincare, Zoe Foster Blake's cruelty-free skincare brand

Go-to Skincare is a global skincare brand that launched in Australia in 2014, founded by Zoe Foster-Blake. Its range of cruelty-free, clean, uncomplicated and effective skincare products has hoards of loyal fans across the world.

Zoe Foster-Blake is one busy woman! She is an Australian author, columnist, magazine editor, and cosmetics entrepreneur, boasting 740k followers on her Instagram profile (@zotheysay). She was also Beauty Director at Cosmopolitan Magazine, Harper's BAZAAR and editor in chief of beauty website PRIMPED.com.au, as well as a relationship advice columnist for Cosmopolitan since 2009. Last but certainly not least, Zoe is a mother of two.

Zoe has always been eager to use her success and profile as a force for good. She is an ambassador for the Australian Orangutan Project, working to raise awareness of this endangered species, and also an ambassador for Look Good Feel Better, a charity that offers free beauty workshops for women undergoing cancer treatment. She is also an opponent of unachievable role models in beauty, encouraging women everywhere to love the skin they’re in!

“Life isn't always really glamorous and fabulous. It's about encouraging people to go back to natural beauty."