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As you know, we’re always looking to the stars for inspiration - from our bestselling zodiac pendants to our signature four-point stars. So the 2026 Chelsea in Bloom theme ‘Out of this World’ was like a cosmic wink, urging us to transform into our highest self.

To bring our fourth entry into the iconic flower festival to life, we partnered with Floe London - specialists in natural artwork - to channel all of our celestial enthusiasm into a display we hope is worthy of a win.

What we came up with is an ethereal mossy landscape, scattered with floral constellations and silvery debris from passing comets. But how did we get here? We sat down with Emily from our Retail Design Team and Anna from Floe London to talk through the design concept and the magic behind the construction. 

See the display for yourself at our Chelsea Boutique between the 18th and 24th of May. 

Q. How did we land on the ‘portal’ concept?

Emily: At Chelsea in Bloom, it’s all about framing the store in a unique way. In previous years, we’ve done this quite literally with floral borders, but this year we wanted to push the boundaries to really hit that ‘Out of this World’ brief.

We know adding a botanical display to the main window creates a moment of separation between the store and the street, and this year we really wanted to invite the Chelsea community to interact with that space—stepping out of their world and into ours, through a portal to our jewellery utopia.

Q. Tell us about the natural materials—how did you choose them?

Anna: I wanted to create something really wild looking, as though the portal is emerging from the ground and growing up. To achieve that I’ve used different mosses to cover the initial structure, each with their own unique colours and textures, and paired these with tall, architectural White Delphiniums, floaty, frothy Wild Cow Parsley, and a mix of grasses and ferns to create an ethereal, meadow-like effect.

These material choices were inspired by the swathes of green lushness and texture that has popped up in my local area through spring, and my long-time fascination with moss. I think the combination of all these natural, fast growing materials give the fantastical effect of a display which is alive and evolving. 

Q. What was the most rewarding part of bringing this landscape to life?

Anna: For me, it’s all about the connection to the materials. It was so important that everything we used was as kind to the planet as it is beautiful. Like the moss, which is from a gorgeous company in Scotland who work with foresters to collect it from the sites of woodland projects. 

But my favourite part of the process was definitely foraging the Cow Parsley responsibly myself—there’s something so satisfying about being outside and hand-picking the stems.

Fine Line Tattoos

Come visit us at the flower festival for your chance to walk away with some exclusive goodies. Plus, for one day only, our Neal Street Tattoo Artist, Alessandro, is settling into the King’s Road Studio to ink the Chelsea community. Available Sunday 24th May 11am to 5pm only.

Find us on King's Road

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2024 - Floral Feasts

2024 - Floral Feasts

2023 - Flowers on Film

2023 - Flowers on Film

2022 - British Icons

2022 - British Icons